YouTube is one of the most popular platforms in the world with over 2 billion active users, and it’s one of the best places to promote your content and grow your YouTube channel. But, this is also a good way to make an income.
If you are wondering how is that possible you are in the right place.
One of the best ways to have a steady income on this platform is with YouTube sponsors. This term has evolved so much over the years and now represents a way to collaborate with companies in many ways.
If you want to know more and create one extremely successful YouTube career, keep on reading.
What are YouTube Sponsorships?
YouTube sponsorships are collaborations between different companies and content creators. This is one of the best ways to promote a product that your subscriber might like, have great revenue, and help a company sell a service or product.
This type of marketing strategy was developed a long time ago, but people are now using it to its full potential. It’s an amazing sponsorship opportunity for smaller channels to get ahead of the competition, get more views, and collaborate with brands.
But this might sound easier than it is because there are a lot of people who are trying the exact same thing, so keep on reading for all the tricks and tips that will help you get all kinds of sponsorships fast.
Requirements to Get Sponsored on YouTube
There are no content rules set in stone that you have to fulfill or certain requirements to get sponsored on YouTube, however, there are a few things you need to consider.
All the suggestions we’ll mention below will help you create a healthy YouTube channel, increase the number of followers, and thus be closer to collaboration with big companies.
Create high-quality content
YouTube is all about high-quality content and engaging videos that will attract audiences and keep them coming for more. This means that you have to invest in the equipment and dedicate time to creating amazing videos.
While it might look easy and spontaneous when you watch famous YouTubers but in reality, it takes a lot of planning to get the best video ideas to come to life.
YouTube sponsors are more likely to invest in channels that will promote them in this high-quality manner.
Chose a niche
Brands that are looking for content creators who might be great candidates for their product or service are always considering the industry. So, the best way to get sponsored is to pick a niche and dedicate your channel to it.
It can be anything from DIY, unboxing videos, or makeup tutorial videos. Select what is best for you and your passions, because you will be doing it for a long time.
Creating content for the YouTube platform is amazing, but you need to be active on all social media networks.
This will help you create a brand, push your ideas and gain more followers. In addition, presence online adds to your credibility, so companies are more likely to contact you and trust you with their product.
Follow the guidelines
This should go without saying, but keep in mind that rules are there for a reason. When interacting on the platform you should always be confident and classy. Avoid problematic topics and stay away from bad publicity in video comments.
Grow your YouTube channel
All the suggestions mentioned above will help you organically grow your YouTube channel. This will bring more subscribers and increase your chances of getting sponsored.
Types of sponsorships on YouTube
The term sponsorship has grown over time, and companies are now finding new ways to promote their products and services through YouTube. This is great news because different content creators might feel more comfortable with some promotions.
Here are a few examples:
This is one of the most popular sponsorships when you are just getting started on YouTube and perhaps need more time to grow your subscriber count. Affiliate programs mean you have a link in the video or in the description that will take the viewer to the affiliate site.
If someone clicks on the link and buys the product, you will get a part of the commission.
This might not be a big sum of money, but it can be a great way to increase your advertising revenue until you have better opportunities.
One step beyond affiliate links is product payments, which means you get a free product to feature in your video. These products can be from various companies with different values and can add up quite a bit in a long run.
Products are great if you love to make unboxing videos or product reviews, and it’s both beneficial for you and your sponsor.
This is by far the most lucrative opportunity for sponsorships on YouTube. The brand or company will pay you to promote their product or service, but keep in mind that these types of promotions are often offered to channels that have a bigger subscriber base.
It’s a good motivation to work hard and build your YouTube channel.
Paid promotion frequently limits the creativity in the video, considering that companies usually have ideas and rules for your content when you are promoting them. This might look difficult at first, but once you get used to the idea you will do it almost effortlessly.
How to Get Sponsored on YouTube?
Once we are familiar with all the terms and ways to increase your chances of getting attention from sponsors on YouTube, we can discuss some of the actual techniques that will help you.
Once again, those are just suggestions that will enable you to get in contact with the sponsors.
Here is what you can do:
Use a collaboration platform
There are various platforms developed that help content creators from YouTube with companies. For example, you can use Grapevine, Channel Pages, or YouTube BrandConnect to interact with brands.
Each platform offers a variety of tools that you can use to find a company, industry, and best opportunities for your channel.
Some of those platforms have the condition of the minimum subscriber count you have to have before applying, but with our tips, you will get there in no time.
Make your YouTube channel more accessible
Your content is the most important thing to think about, but it all begins with the amazing channel. You need to make sure that everything is in order, including your username, ways companies can reach you, and an overall professional-looking channel.
This will attract new subscribers but also companies that are looking for major content creators to support their brand.
Everything has to come together to make one perfect opportunity for your growth.
Contact the company directly
If you are sure the company is the right fit for your channel, you should contact them directly. You can easily find the email address on the official website and contact them that way.
Keep in mind that these companies receive thousands of emails, so make sure your message is standing out. Come up with a catchy headline and use professional and polite language to show why you are the perfect candidate for them.
It might take a while before you see results, get direct money, and companies reply, but you should use this technique while your channel is growing. Once you have enough followers, you will be contacted by brands and have the opportunity to choose collaborations.
How Much Do YouTubers Get Paid by Potential Sponsors?
The payment you can expect from sponsored content depends on the type of sponsorship.
If you have affiliate links in your video or video description, you can expect to earn about 2-3% of the sales, if your viewer clicks on the link. This is not much in the beginning, but it’s a great way to start.
If you advance enough to have products sent as payment for promotion, you will get the value of the mentioned item. These are usually smaller gadgets, cosmetics, and similar products in the beginning, but you can get some valuable things once you have built your channel.
Lastly, the most lucrative paid promotions can earn you considerable profit from a few hundred to a few thousand dollars per video.
How many subscribers do you need to make money?
It’s not a secret that you need a lot of subscribers to make money online, but how much is that?
You can start with 1,000 subs to have a decent chance of affiliate marketing success, and over 5,000 to have better opportunities.
Keep in mind that sponsorships are not the only way to earn an income on YouTube, and you should always consider multiple streams of income when you are starting your online career.
This will allow you to choose the best partnerships and expand your channel the way you want to.
YouTube has an abundance of opportunities for content creators that are dedicated and willing to work hard for their target audience. Sponsorships are just one of the ways you can have a steady income, and with our tips and tricks, you can make your goals come true fast.