Can you promote content on YouTube? You not only can, but you must promote it! YouTube is one of the most visited social networks in the world, so your potential subscribers are surely there. As some reports show, it’s only second to its parent company, Google, in terms of traffic. Such an enviable position makes it an excellent spot for brands and marketers to reach their target audiences. However, success with YouTube promotion services is not as straightforward as it sounds. In this article, we’ll discuss how to use YouTube for content promotion, YouTube growth tools, and actionable strategies for effective YouTube marketing. Without further ado, let’s get started!
What Is Content Promotion (Marketing)?
Content promotion, a crucial aspect of content marketing, involves the strategies to pass your message to a target audience. It can be done through paid or free marketing channels. The objectives for promoting content sometimes differ but usually revolve around increasing ROI, widening reach, retaining existing customers, and acquiring new ones. Marketers can achieve this by making and sharing high-quality content such as videos, blog posts, and related media.
At its core, content promotion helps businesses establish authority, build trust with their audience, and position themselves as industry leaders. In the next chapter, we’ll discuss these benefits in detail before showing you how to use YouTube for content promotion.
Benefits of YouTube Content Promotion
Here are some of the many benefits of YouTube promotion services:
Creators on YouTube upload 720,000 hours of video daily, watched by 2.8 billion monthly active users. The world’s largest video-sharing platform attracts 52% of internet users, technically making it the second largest search engine — 300 billion monthly searches to be exact – greater than Bing, Yahoo, Ask.com, and AOL combined. What does this mean for a brand looking to launch a formidable content marketing strategy? It translates to a virtually endless pool of potential customers and an unprecedented reach you’re not likely to get anywhere else. This vast viewership and innovative YouTube growth tools ensure that no matter how niche your content is, there’s a dedicated audience for it on YouTube.
Varied Video Types
Moving away from the heavy traffic on YouTube, let’s look at another important benefit: multiple types of videos. Marketers can shine their brands to a large audience using various video types, including sales, explainers, presentations, and ads. So, in a nutshell, advertisers are not limited to a one-size-fits-all approach on YouTube. Depending on their goals, target audience, and the nature of your content, they can craft videos tailored to resonate and engage specific segments of their target audience.
Higher Conversion Rates
A platform with massive traffic like YouTube will definitely present your content to more eyes, leading to higher conversion rates. However, this doesn’t mean you should make or share mediocre content and expect good results. We’ll discuss the actionable YouTube marketing strategies in a bit. But first, let’s understand why the conversion rate is likely higher on YouTube than on other platforms.
Videos evoke emotion more than images or written content. In other words, marketers can efficiently communicate their products and services way better with videos, leading to increased customer engagement and interaction. Furthermore, the interactive nature of videos on YouTube makes it easier for viewers to grasp and retain the message, leading to a higher likelihood of them taking the desired action.
Going Viral on YouTube
Can you promote content on YouTube to make it viral? Another big YES! If you have the right content at the right time, there’s a high chance of your video going viral on YouTube. This can mean an absolute game-changer for your business.
So, what makes a viral YouTube video? A viral video is one that becomes incredibly popular by being shared on multiple social media platforms and websites. Creating this type of content involves several factors, including relatability, trend, shareability, collaboration, and, most importantly, quality.
Search Engine Optimization (SEO) is the process of improving a website to ensure its contents are visible on search engines such as Google and Bing. Every search result on these search engines is accompanied by not just text and images but videos as well.
This means not just a juicy backlink to your website but increasing reach and domain authority. Thankfully, the higher your website’s domain authority (the MOZ metric for measuring a website’s visibility success), the higher the chances of reaping big rewards from your content promotion investment.
5 Strategies for Your YouTube Marketing
Enough talk about the benefits of YouTube promotion services and how to use YouTube for content promotion. Let’s shift focus on getting right for measurable positive results. Having these tips in your arsenal is important to reach a wider audience and grow your business. Here are 5 strategies on how to use YouTube for content promotion:
YouTube Is Broad, But Find Your Niche
YouTube flaunts 122 million visits every day via its website and mobile apps. Visitors watch videos in various niches, including music, food, tech, gaming, beauty and fashion, sports, entertainment, and travel. You’d want to pick one that relates to your business if you want to create an impact.
There’s a caveat, though; if you target too niche topics, you may struggle to generate considerable traffic on your videos. Conversely, choosing a most popular niche like fashion with a massive search volume will have you competing with established channels for your audience.
So how do you walk around this? You’d want to start by identifying your target audience and creating relevant videos that resonate with them. Meeting the needs of your target audience is important for building brand loyalty and channel subscriptions. Remember, your primary reason for making content is your business, but you must also get to the eyes of your audience.
You discover what your pool of audience wants from you through several methods. These include checking out your competitors, what videos they create, and the frequency they publish those videos.
Create a Channel and Optimize It
We won’t go into the steps of creating a YouTube channel here, as it is pretty straightforward. However, once you have your eyes on your niche, target audience, and competition, it’s time to set up your channel. For starters, there are 51 million channels on YouTube, meaning it’s vital to be unique if you must create a buzz for your brand. This is where proper channel management, which includes channel description, comes into play.
Carefully select your color scheme and channel name to ensure they align with your brand and personality. Optimizing your channel’s look and feel lets people know what it is all about and what type of videos they can expect.
Leverage YouTube Growth Tools and SEO
Now, it’s time to take full advantage of YouTube’s available resources for sustainable growth. We all know the platform is crowded, but SEO can make you glow amidst many. Moreover, YouTube has a dedicated video channel to help marketers get the best bang for the buck. For SEO, you want to ensure you write great video titles and descriptions with relevant keywords. There are free and paid keyword tools you can use to identify the best video titles and keywords for your niche.
Create High-Quality Videos
Marketers who reap the rewards of video marketing know one thing: you can’t reach your video promotion goals with subpar videos. You’d want to spend quality time and resources on individual videos to ensure they come out great. This way, you stand a better chance at capturing your audience’s attention and increasing conversion. You’d want to look out for sounds, video clarity, and editing, as they all play key roles in your content performance.
Promote on Other Platforms
Can you promote content on YouTube? Yes! But while YouTube is an incredible platform, leveraging other social media platforms and video promotion services can amplify your reach. Cross-promotion on platforms like Facebook, Instagram, Twitter, and LinkedIn can introduce your content to a new audience.
Remember to tailor your promotional strategies for each platform. For instance, creating short teaser videos for Instagram stories or tweeting a catchy phrase (with target keywords) along with your video link can be effective.
We’ve come to the end of this interesting subject: how to use YouTube for content promotion. Hopefully, this article has shed light on some of the most important things on how to promote a YouTube channel. While the tips above are proven, you must understand that the mechanics of content promotion on YouTube are constantly evolving. Hence, you’d want to keep an eye out and adjust your content strategy as needed. Good luck and see you on the next one!