YouTube is a very powerful social media platform that you can use to your advantage and grow your business. Did you know that people watch over one billion hours of video on this platform every single day? A staggering number, right?
Now that you know how huge YouTube is, you’re probably wondering if it’s still possible to get YouTube subscribers. Let us explain! The hype over videos and YouTube does not show signs of slowing down any time soon. So, it’s time to focus on learning about the strategies and ways to use this platform for content marketing and grow the subscribers, views, and engagement.
Importance of Building an Engaged YouTube Audience
There are more than 2 billion logged-in active users on YouTube every month. Growing a channel sounds so hard when you realize how many other creators there are, but there is still a spot for everyone who wants to post quality content.
Understanding the Role of YouTube in Your Marketing Strategy
If you haven’t hopped on the YouTube train, it’s time to rethink your decision. This platform can and should be a part of your marketing strategy for so many reasons.
- YouTube is the second most visited website in the world;
- YouTube is also the second most used social media platform globally;
- The average watch time of YouTube users over 18 is 41.9 minutes per day. This means that users spend almost 5 hours watching YouTube videos per week, and an estimated 255 hours per year;
- Video content is becoming more and more popular among users and a great way to reach new viewer groups;
- This platform is a fantastic opportunity for you to engage a broad audience, promote your business, and tell your story;
- It’s a free promoting service that will help you build trust within your community;
- Using YouTube will help you rank higher on Google because Google is the owner of YouTube.
Why Increasing Your Subscriber Count Matters
A high subscriber count on YouTube doesn’t just equate to popularity; it is critical in shaping the success of your brand or business. More subscribers mean reaching a wider audience who will watch, share, and engage with your content regularly. This increases visibility and fosters a more powerful organic online presence. More importantly, it acts as social proof, illustrating credibility, influencing viewers’ perception of your brand, and potentially attracting even more subscribers.
Start-Up Steps: Setting The Foundation
Starting a YouTube channel is more than just uploading videos. It requires careful planning and preparation to ensure significant growth and long-term success. This involves taking useful steps such as optimizing existing videos, creating a brand account, and developing a unique channel identity. These integral start-up steps set the stage for your YouTube journey by laying down a solid foundation that attracts more views and converts them into subscribers.
Cleaning Up and Optimizing Your YouTube Channel
No viewer will be impressed to see that your YouTube channel is a mess. Before you focus on boosting your subscriber count, you have to make sure that your channel looks presentable. This means adding a great trailer, thumbnail, name, delete videos, create playlists, etc.
If you don’t know where to start or what to do, just start with the basics. Remove any videos that are too old, don’t represent your brand or opinions anymore, feature a bad quality, aren’t based on facts, or don’t add value.
Creating a Brand Account
You don’t need a personal YouTube account if you’re trying to promote a brand. Opt for a business account because it comes with certain features and advantages that will prove to be quite useful.
With a business channel, you’ll have access to YouTube analytics, meaning that you’ll be able to track metrics about the performance of your videos, your audience, and much more.
Crafting Your Channel Identity
If you want more people to subscribe, you should show off your personality, your brand’s story, and what makes you different from your competitors. Work on creating a recognizable and unique identity. Your YouTube channel should look professional, should feature your logo, and an eye-catching banner photo that will remind people of your brand.
Creating Quality Content: The Key to Sustained Growth
Creating high-quality content forms the backbone of any successful YouTube channel. As a creator, it’s important to develop valuable content that captivates your audience’s interest while remaining pertinent to your brand’s values and message. The keys are being creative, consistently delivering informative, engaging, and entertaining content along with mastering the art of producing concise, impactful videos.
Focusing on Relevant, Watchable Content
The content that you post should bring you YouTube views, likes, subscribers, and comments. If you want to stand out in the crowd, you have to film fun, engaging videos on topics that people want to see. What if you film content on creating the perfect smokey eye when thousands of YouTubers already did that, and it will make it even harder for you to rank high.
You can visit the profiles of your favorite YouTubers that are in the same niche as you are and get inspiration about topics or see what’s lacking. Another way to know what’s relevant is by asking your YouTube subscribers or followers on other platforms what they want to see.
Keeping Videos Short and Impactful
A long video doesn’t perform as well as shorter videos. People prefer short, precise, quality content that answers all their questions on the topic.
Shorter videos mean more watch time for you. This is an important metric that will stimulate your viewers to watch more of your videos, increasing both your subscribers and your views. If people know that you release content that answers their questions shortly and efficiently, they’re more likely to subscribe.
Opt for a short and punchy intro. Continue with the body of your content before you finish with an outro that mentions your future content.
Creating a Channel Trailer
A captivating trailer is a job half done. A good video trailer will do the same job a fantastic movie trailer does. It can attract more visitors to your channel page, get them to subscribe, and watch your videos. When people see how professionally done your trailer is, they’ll wonder what more you have to offer. The trailer is usually very short, between half a minute and a minute, and it’s your chance to let potential subscribers know more about your channel, content and should include a CTA.
Advanced Content Strategies For Enhanced Engagement
To truly excel on YouTube and attract more subscribers, creators need to embrace advanced content strategies tailored specifically to drive user engagement. This includes transforming videos into playlists for an immersive user experience and creating captivating custom thumbnails that attract clicks. Consistency in posting is also essential, as it keeps audiences hooked and coming back for more.
Turning Videos Into Binge-Worthy Playlists
YouTube users love when videos are organized in playlists. Creating playlists will only take you a few minutes, but your watch time will be on a whole new level. Each playlist should have a theme and be made of videos that fit the theme.
Creating Custom Thumbnails to Attract Clicks
Create a thumbnail for every video you post. You don’t want to select a random bit for the video; instead, you should spend some time creating thumbnails to intrigue the viewers to press play. There are many free online programs that will help you, even if you’re a beginner in this area.
Maintaining Consistency in Posting
Posting once every few weeks won’t cut it. You have to do better and set up a posting schedule. You don’t want to overwhelm your subscribers with content, but you also don’t want them to forget about you. Start by posting at least one video every ten days, and you can increase the posts to several times a week.
Boosting Visibility and Interactions of Your Videos
Maximizing the visibility of your videos is crucial for driving subscriber growth on YouTube. Using well-placed CTAs in your videos can prompt viewers to subscribe, engage, and share content. Combining organic growth with YouTube advertising amplifies your content’s reach while sharing videos across relevant online communities can expand views and potential subscribers.
Adding Calls-to-Action (CTAs) in Your Videos
Call to action is quite a straightforward trick to utilize for video marketing. There are numerous CTA’s that will stimulate viewers to subscribe to your channel, increase the views, boost engagement, and more.
You can add a CTA overlay to any video, it can be at the beginning of the video to increase your watch time and suggest viewers to watch another one of your videos. Use CTA to encourage them to subscribe to your YouTube and other social media platforms, just add a CTA that leads them to your website.
Balancing Organic Growth With YouTube Advertising
Quality video marketing means that you have to spend some money to earn more. One of the easiest ways to promote your channel and content is through paid ads. All you have to do is choose the type of ads you want to add to videos, and you’ll reach potential subscribers. You can create a target group using information from YouTube analytics about the age, gender, location of your followers, and viewers.
Sharing Videos to Expand Reach in Relevant Online Communities
There is no reason you shouldn’t share your content in other communities related to your niche. Use other social media platforms to promote your content. Instagram, Facebook, Twitter, forums, Quora, Reddit, are great ways to start.
The more people see your shares, the more likely they are to click, view, and subscribe. You don’t have to focus on groups with thousands of people; it’s more important to target groups that are within your niche where your videos will actually add value.
Developing Viewer Engagement to Drive Subscription and Activity
Aside from growing your subscriber base, it’s also essential to increase your viewer engagement. These tactics are a great way to stimulate your audience to be more active and watch more of your videos.
Encouraging Likes, Shares, and Comments
One of the easiest, most natural ways to have your viewers engaged with your YouTube content is to encourage them to be more active. Likes, comments, shares are the three metrics you need to keep in mind when you want to motivate your subscribers to show they like your content.
This is a straightforward and effective tactic. All you need to do is to remind your viewers to subscribe, like, share, and comment during the intro and end of every video that you post. Although commenting, liking, and sharing don’t take too much effort or time, viewers need that push before they engage.
| Read:What Does a Highlighted Comment Mean on YouTube?
Employing YouTube Cards For Enhanced Interactivity
Cards are small interactive areas that pop up while a video is playing. You can use this feature to boost viewer’s engagement because you can easily direct the audience to another one of your videos. These cards include a title, description, and a small photo that will further get them more interested and eager to click on it. This feature can also lead your viewers to your channel, products, and other links.
Advanced Tactics For Accelerating Subscription Growth
Beyond quality content and solid brand identity, rapid subscriber growth requires implementing advanced strategies. These may include offering incentives for viewers to subscribe or actively promoting concerted community engagement to enhance subscriber retention. Remember, an engaged subscriber base doesn’t just boost numbers; it fosters a loyal community supporting your brand.
Incentivizing Subscriptions
Organize contests or add benefits to stimulate viewers to subscribe to your channel. Giveaways work like magic! So many people notice a boost in their engagement and watch time after they post contests and giveaways.
A fun trick is to ask a question at the beginning of the video and tell your followers that whoever knows the answer (that you’ll reveal further in the video) should comment and can win a prize. That will significantly increase the watch time and help your followers see how excellent your content is. Another thing to do if you want to gain more YouTube subscribers is to let your viewers know that only subscribers can become a part of the next contest.
Community Engagement For Subscriber Retention
Audience retention is another critical metric. It’s crucial that you are close to your community, and you engage as much as possible. For example, make sure that you reply to their comments and celebrate milestones with them.
Another smart tip is to talk to your audience directly. Thank the viewers for the support in your videos, thank them for watching, and they will be more than happy to subscribe. These subscribers can soon bring new ones just because they will value your authenticity and how much you appreciate them.
Regular Analysis and Optimization
Your YouTube videos should be search engine optimized. Doing your keyword research is quite essential, especially if you want to grow the number of subscribers and increase the number of people who view your videos.
Good SEO will help you rank high, meaning that the video will pop up high on the list when people are searching for the topic that you’re covering.
Avoid covering highly popular topics. If there are too many videos on the same exact topic, you will find it harder to rank high even if you researched the keywords. Keep a close eye on what people are looking for, but they find it hard to find.
Leveraging YouTube Analytics For Informed Decisions
Make sure that you use the data provided by YouTube analytics and go over the reports to figure out how to grow the engagement. You will find free reports that will get you general information, audience, watching time, engagement, and earnings. Use them to your advantage and keep track of your success.
Even beginners can use this information to understand their target audience. The metrics that can be useful to you are the viewer’s demographics (age, location, gender), the sources of traffic and how they perform (channel page, blog posts, external websites, YouTube search, YouTube ads), best-performing videos, screen time, audience retention, and more.
This information will give you a direction about the future content you should produce.
Additional Tips For Aspiring YouTubers
Up-and-coming YouTubers should not overlook aspects like video and audio quality that contribute to the overall user experience. Connecting with professionals for specialized support such as editing or marketing could reap significant benefits too. While the journey may seem daunting, remaining patient, consistent and resilient guarantees inevitable growth.
Prioritizing Video and Audio Quality
It’s needless to say that quality video and audio are a must! Still, we’d like to remind you that viewers expect to see a clear picture and hear a clear voice when they’re watching a YouTube video. You don’t have to own the most expensive camera. These days, smartphones can also create fantastic videos. Make sure that your image is stabilized and clear.
| Recommended: Best Microphones For Creating YouTube Videos
Connecting With Professionals For Specialized Support
If you’ve reached a point where you don’t know how to proceed, and your numbers are not growing, you can turn to professionals who know exactly what they’re doing. TubeKarma is a team of skilled professionals that can help you gain organic subscribers who are actually interested in your niche. You will get a dedicated digital marketing team to work on your channel.
We use AI to improve your account’s metrics and focus on creating a specialized strategy for each client. Our team works on following the latest trends while keeping a close eye on the YouTube algorithm. And we also offer 24/7 support!
The benefits that you’ll get are worth every single dollar you spend, so if you are struggling with YouTube marketing, contact us, and you’ll thank us later.
Conclusion
If you’ve been wondering how to get YouTube subscribers, this text is an excellent way to learn and tackle the basics. Yes, everyone can use this fantastic platform to grow, reach a wide audience, promote their product and earn money.
It’s time that we recap some of the essential tips and practices that you should know about. Aside from releasing quality content, you should also be consistent with your posting schedule. Short videos perform much better than lengthy content. To better rank with your videos, make sure that you focus on YouTube SEO and research keywords. Get in touch with professionals if you need a helping hand.
Both beginners and pros have a lot to learn because the YouTube algorithm is ever-changing. There is no golden rule that will bring you instant success, however, if you do your research and focus on learning, your success is inevitable.
Frequently Asked Questions
How to get more subscribers on YouTube for free?
- Clean Up Your YouTube Channel
- Only Create Relevant or Relatable Watchable Content
- Turn a Set of Videos into a Binge-Worthy Playlist
- Add CTA’s Into Your Videos
- Post Often and Consistently
- Promote your Channel to Relevant Online Communities
Try Our Free YouTube Subscribers Trial!
How to get more subscribers on a YouTube gaming channel?
Here’s everything you need to make your own gaming YouTube channel:
- Ask Yourself: What Types of Videos Are You Making for Your YouTube Channel?
- Make Your YouTube Video Script
- Make Your Video: YouTube Production
- Edit Your Video
- Upload Your YouTube Video
- Optimize Your Video for YouTube
- Promote Your Videos
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