YouTube is a very powerful social media platform that you can use to your advantage and grow your business. Did you know that people watch over one billion hours of video on this platform every single day? A staggering number, right?
Now that you know how huge YouTube is, you’re probably wondering if it’s still possible to get YouTube subscribers. Let us explain! The hype over videos and YouTube does not show signs of slowing down any time soon. So, it’s time to focus on learning about the strategies and ways to use this platform for content marketing and grow the subscribers, views, and engagement.
Why Use YouTube as a Part of Your Marketing Strategy?
If you haven’t hopped on the YouTube train, it’s time to rethink your decision. This platform can and should be a part of your marketing strategy for so many reasons.
- YouTube is the second most visited website in the world;
- YouTube is also the second most used social media platform globally;
- The average watch time of YouTube users over 18 is 41.9 minutes per day. This means that users spend almost 5 hours watching YouTube videos per week, and an estimated 255 hours per year;
- Video content is becoming more and more popular among users and a great way to reach new viewer groups;
- This platform is a fantastic opportunity for you to engage a broad audience, promote your business, and tell your story;
- It’s a free promoting service that will help you build trust within your community;
- Using YouTube will help you rank higher on Google because Google is the owner of YouTube.
Now, let’s take a look at some of the most effective ways in which you can increase the number of people to subscribe to your channel, increase views, get the audience more engaged, and best tips for YouTube beginners.
Easy, Effective Ways To Grow Your Subscribers
Posting regularly will definitely bring you more subscribers. You should stick to a schedule and start by posting once a week. The next step is to increase the number of videos per week and post three to four times if possible. The more videos you post, the more your watch time will grow.
One of the biggest cons of consistency is that your videos might lack quality. It’s quite tiring to create new content constantly, so sometimes you lack inspiration and film content just because your viewers expect it.
The key takeaway is to focus on quality before quantity. You should be consistent with your videos’ theme and quality, but if you don’t have time to film engaging content, let your subscribers know that you’re working on more videos that will be out soon.
Have a Channel Trailer
Once you’ve started a channel, it’s time to create a trailer. This is the first video that your viewers will see when they visit the channel. It should be a short one that gives a sneak peek of your business and what’s to come. When visitors see this trailer, they will know that you’re a credible, serious business that they can trust.
The downside of creating a trailer is that it will take you time since it has to be quality content with high-quality video, audio, and lighting. But, it will definitely bring new subscribers.
Engage With Your Community
Audience retention is another critical metric. It’s crucial that you are close to your community, and you engage as much as possible. For example, make sure that you reply to their comments and celebrate milestones with them.
Another smart tip is to talk to your audience directly. Thank the viewers for the support in your videos, thank them for watching, and they will be more than happy to subscribe. These subscribers can soon bring new ones just because they will value your authenticity and how much you appreciate them.
If you’ve reached a point where you don’t know how to proceed, and your numbers are not growing, you can turn to professionals who know exactly what they’re doing. TubeKarma is a team of skilled professionals that can help you gain organic subscribers who are actually interested in your niche. You will get a dedicated digital marketing team to work on your channel.
We use AI to improve your account’s metrics and focus on creating a specialized strategy for each client. Our team works on following the latest trends while keeping a close eye on the YouTube algorithm. And we also offer 24/7 support!
The benefits that you’ll get are worth every single dollar you spend, so if you are struggling with YouTube marketing, contact us, and you’ll thank us later.
Best Practices to Get YouTube Subscribers and Views
Aside from growing your YouTube subscribers, you should also get more in-depth into getting more views and creating content that brings value. These practices will help you boost the number of subscribers and increase your views.
Work on Your YouTube SEO
Your YouTube videos should be search engine optimized. Doing your keyword research is quite essential, especially if you want to grow the number of subscribers and increase the number of people who view your videos.
Good SEO will help you rank high, meaning that the video will pop up high on the list when people are searching for the topic that you’re covering.
Avoid covering highly popular topics. If there are too many videos on the same exact topic, you will find it harder to rank high even if you researched the keywords. Keep a close eye on what people are looking for, but they find it hard to find.
Keep the Videos Short
A long video doesn’t perform as well as shorter videos. People prefer short, precise, quality content that answers all their questions on the topic.
Shorter videos mean more watch time for you. This is an important metric that will stimulate your viewers to watch more of your videos, increasing both your subscribers and your views. If people know that you release content that answers their questions shortly and efficiently, they’re more likely to subscribe.
Opt for a short and punchy intro. Continue with the body of your content before you finish with an outro that mentions your future content.
There is no reason you shouldn’t share your content in other communities related to your niche. Use other social media platforms to promote your content. Instagram, Facebook, Twitter, forums, Quora, Reddit, are great ways to start.
The more people see your shares, the more likely they are to click, view, and subscribe. You don’t have to focus on groups with thousands of people; it’s more important to target groups that are within your niche where your videos will actually add value.
Tactics to Increase Viewer Engagement
Aside from growing your subscriber base, it’s also essential to increase your viewer engagement. These tactics are a great way to stimulate your audience to be more active and watch more of your videos.
One of the easiest, most natural ways to have your viewers engaged with your YouTube content is to encourage them to be more active. Likes, comments, shares are the three metrics you need to keep in mind when you want to motivate your subscribers to show they like your content.
This is a straightforward and effective tactic. All you need to do is to remind your viewers to subscribe, like, share, and comment during the intro and end of every video that you post. Although commenting, liking, and sharing don’t take too much effort or time, viewers need that push before they engage.
Call to Action
Call to action is quite a straightforward trick to utilize for video marketing. There are numerous CTA’s that will stimulate viewers to subscribe to your channel, increase the views, boost engagement, and more.
You can add a CTA overlay to any video, it can be at the beginning of the video to increase your watch time and suggest viewers to watch another one of your videos. Use CTA to encourage them to subscribe to your YouTube and other social media platforms, just add a CTA that leads them to your website.
Use YouTube Cards
Cards are small interactive areas that pop up while a video is playing. You can use this feature to boost viewer’s engagement because you can easily direct the audience to another one of your videos. These cards include a title, description, and a small photo that will further get them more interested and eager to click on it. This feature can also lead your viewers to your channel, products, and other links.
Use YouTube Analytics
Make sure that you use the data provided by YouTube analytics and go over the reports to figure out how to grow the engagement. You will find free reports that will get you general information, audience, watching time, engagement, and earnings. Use them to your advantage and keep track of your success.
Even beginners can use this information to understand their target audience. The metrics that can be useful to you are the viewer’s demographics (age, location, gender), the sources of traffic and how they perform (channel page, blog posts, external websites, YouTube search, YouTube ads), best-performing videos, screen time, audience retention, and more.
This information will give you a direction about the future content you should produce.
Tips for YouTube Beginners
The popularity of YouTube is not going to go away any time soon. That’s why beginners are welcome to learn, create content, and promote their business using this platform. If you’re not sure what to do, these tips can be highly efficient and a great starting point.
Create a Brand Account
You don’t need a personal YouTube account if you’re trying to promote a brand. Opt for a business account because it comes with certain features and advantages that will prove to be quite useful.
With a business channel, you’ll have access to YouTube analytics, meaning that you’ll be able to track metrics about the performance of your videos, your audience, and much more.
Work on Your Identity
If you want more people to subscribe, you should show off your personality, your brand’s story, and what makes you different from your competitors. Work on creating a recognizable and unique identity. Your YouTube channel should look professional, should feature your logo, and an eye-catching banner photo that will remind people of your brand.
Provide Quality Video and Audio
It’s needless to say that quality video and audio are a must! Still, we’d like to remind you that viewers expect to see a clear picture and hear a clear voice when they’re watching a YouTube video. You don’t have to own the most expensive camera, these days, smartphones can also create fantastic videos. Make sure that your image is stabilized and clear.
If you’ve been wondering how to get YouTube subscribers, this text is an excellent way to learn and tackle the basics. Yes, everyone can use this fantastic platform to grow, reach a wide audience, promote their product and earn money.
It’s time that we recap some of the essential tips and practices that you should know about. Aside from releasing quality content, you should also be consistent with your posting schedule. Short videos perform much better than lengthy content. To better rank with your videos, make sure that you focus on YouTube SEO and research keywords. Get in touch with professionals if you need a helping hand.
Both beginners and pros have a lot to learn because the YouTube algorithm is ever-changing. There is no golden rule that will bring you instant success, however, if you do your research and focus on learning, your success is inevitable.