Is YouTube a job? Although many people are still confused about how social media personalities make a living, YouTube is a real job without a doubt. Creators present on this platform put a lot of effort into their content, and most of them earn a decent amount. It might not be the traditional nine-to-five desk job, but it offers many advantages for creators. If you’re looking into this platform as a possible career choice, you have to read this blog post.
Is YouTube A Real Job?
Although many people are still under the impression that being a YouTuber is just a fun way to spend your free time, this is a full-time job for many content creators. So yes, having a YouTube channel is a real job that can earn you a steady paycheck.
It’s not only the biggest YouTubers that earn from advertising revenue. Mid-level and smaller YouTubers can make a decent amount, grow their audience, and eventually cash in a hefty sum from their videos. Also, YouTube creates a pathway for many creators to practice cross-promotion and simultaneously grow several networks. Thankfully, once you start growing and build a community, you can also add affiliate links and explore various revenue streams.
If this is the career path you want to take, you have to be familiar with the platforms’ pros and cons and the best ways to monetize your channel.
What Are The Pros And Cons Of Being A YouTuber?
Before we dive into earning tactics and tips, let’s go over the most significant advantages and disadvantages of YouTube:
Work From Home
Imagine not having to wake up very early and spend time getting to and back from your office every day. Being a part or full-time YouTuber doesn’t require you to go or have an office. This is a flexible job you can do from your home or from anywhere in the world. As long as you have great ideas, decent equipment, and you’re ready to work hard, you can forget about office life. Of course, once your career starts to grow and you have employees, you can consider getting an office, but you can still create your own schedule and be your own boss.
YouTube has more than 2 billion active monthly users! The power of this social platform is undeniable, and people of all ages, genders, locations are present on the network. In other words, whatever audience you want to target, the chances are you’ll find it here.
Great For All Ages
You don’t have to be a specific age to start filming YouTube videos. You can be a kid who loves playing video games and wants to share tips or a lady who loves sharing her skincare tips with everyone. As we mentioned before, the audience is so diverse that you’ll definitely find a group interested to see what you have to offer. There are so many young kids who create amazing content with the help of their parents and earn millions each year. This should serve you as inspiration that if youngsters can do it, you can do it too!
No Need For A Degree
You don’t need special education to be a YouTuber. Not every creator on YouTube knew how to film high-quality content from the start, work a camera, or set up the proper lighting. All you need is to be motivated to learn, create, and have discipline. Let’s say you don’t have an idea how editing video works. Well, these days, you can find anything online, so why not search for tutorials and get educated. YouTuber as a career is an option for everyone, regardless of age or education.
Follow Your Passion
Being a YouTuber is a very creative job that can help you explore your passion. There are so many niches you can explore, meaning that you can work while having fun. Going to an office every day for eight hours isn’t for everyone, and this social media platform gives you the opportunity to follow your passion, whether that’s food, games, fashion, beauty, etc.
It Can Be Costly
All those fantastic videos you see on YouTube are probably filmed with high-quality equipment. Since no one enjoys bad video quality, you have to ensure that your videos feature a decent quality, both audio, and picture. Unfortunately, filming equipment is generally expensive, but you can always start with mid-range items and only get the necessary ones.
You Have To Be Patient
If you choose to be a YouTuber as a career, you must be aware that it might take some time before you note success. As a content creator, you must learn to be patient, work on creating quality videos, educate yourself on how to make your channel better, and communicate with your audience.
Each day, hundreds of hours of video content are uploaded on this platform, so being successful overnight doesn’t happen as often. Also, you should expect to put in a lot of time in creating a single video. Quality content doesn’t happen quickly, starting with pre-production, filming, editing, marketing strategies, to YouTube SEO.
It Requires Knowledge
Video production is actually a complex process that requires a lot of time, work, and knowledge. Yes, it’s true that you don’t have to be a professional video editor to create great videos; however, you still should have basic knowledge in many related areas.
When most YouTubers start their channels, they can’t afford to pay others for video editing, so they educate themselves. There are so many other parts of content creation that you’ll need to research, including what kind of equipment to use, lighting, and much more.
How Much Time Should You Spend On YouTube?
Most YouTube beginners want to know how much time they’ll need to spend weekly working on their content. Although it’s difficult to give an exact answer, we can share what you can expect and which strategies to use.
In general, YouTubers have packed schedules. Quality contents require time, dedication, and all hands on deck. Each video needs planning, realization, then editing so that viewers can enjoy the final product. In the beginning, you can expect to spend an entire day filming a video, but once you’re familiar with the process, you’ll be able to finish things faster.
In addition, some videos will be ready in no time, while others will take days of dedication. It all depends on the type of content you’ll film, what you want to achieve, whether you’re happy with the results, etc.
How To Make Money On YouTube And How Much Does It Take?
There are several ways to make money on this platform, and how much it will take varies from user to user. If you’re lucky enough to create viral videos, you can become an overnight sensation and earn a lot in a very short time. But, these users are rare, so everyone else needs to put in the work and do things step by step.
YouTube’s rules state that each user has to have at least 1,000 subscribers and 4,000 hours of watch time on their channel in 12 months so that they can monetize it.
After you join the YouTube Partner program, you can start earning from ads. You can earn from Google AdSense even if you’re not a YouTube Partner; however, this feature has various advantages.
Affiliate marketers recommend products or services and earn a small commission if other users decide to purchase that product via the marketer’s link. This is an excellent earning method for YouTubers who film product/service review videos.
Making money from YouTube Premium is very similar to the ad revenue method. All Premium users enjoy an ad-free YouTube experience, but you still earn money when they watch your videos. In other words, you get ad revenue, and you get YouTube Premium revenue as two separate income sources.
5 Useful Tips For Becoming A Successful YouTuber
Although there isn’t a secret guide on how to become a YouTuber, we wanted to share a few valuable tips that you should focus on right from the start:
Find The Right Target Audience
Without a target audience, you’ll be lost. Go over your stats, and try to figure out the demographics you should target. It will help you craft a successful strategy, grow your channel, know what kind of partnerships to take, which products to promote, and then attract wider audiences.
You have to be very consistent with your weekly schedule if you want to see results. Users want fresh content, so one of the most basic YouTube growth rules is a consistent content schedule. You shouldn’t post a video and disappear for weeks. Instead, try uploading content at least once a week, and if you’re going to make any schedule changes, let your subscribers know.
Choose A Niche
Don’t be all over the place! Instead, choose a niche and stick to it. Of course, you have to know what you want to do and which industry will be your priority. There’s nothing wrong with dipping into other niches from time to time or collaborating with other video creators from different industries, but your videos should have a theme. When you choose a type of content, you can become an expert in the field with time, and your audience will appreciate it.
Invest In Quality Equipment
Great content ideas will be just ideas without excellent equipment. If you want to become a successful YouTuber, you can start with a basic camera and great lighting; however, once you start earning and growing, you should invest in a high-quality camera, lighting, and much more. This profession comes with costs, especially if you want your videos to attract views, be unique, and go viral. Of course, we don’t recommend that you go and spend your life savings on video editing software and camera right from the start, but you should be prepared to invest once you start making money.
Check Your Analytics
Your video views aren’t the only thing you should worry about! YouTube gives you the chance to track your stats for free via the YouTube Analytics feature. It will show you a detailed analysis for each video that you post, so you can easily understand your target audience, which posting time works best, what kind of content your subscribers prefer, and much more.
Is choosing YouTuber as a career a smart move? If you’re a creative who loves filming, always has fresh ideas, and is ready to do the work, then yes! Don’t expect it to be all fun and games because most YouTubers have to stick to deadlines, collaborate with numerous brands, and have long working hours. However, if it’s something that you really love doing, it will be a piece of cake.