How to Become a Social Media Manager?

You probably have a favorite cereal brand or a fast food joint that you follow on their social media accounts. Every post that you see on their page, even the message replies, are handled by none other than their dedicated social media manager. The job seems pretty simple, but do you know that the average salary of these professionals is over $50,000 per year?

Interested in how to be a social media manager? If you think you are up for that task and would do well at it, then why not try to apply as a social media manager? In this blog, we will discuss what is a social media manager, what they do, and what you need to become one. Let’s get into it.

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Table of Contents

What Do Social Media Managers Do?

The social media manager, as the name implies, is in charge of a company’s online social media strategy. This entails creating the brand’s voice, look, and social media campaigns that all work towards the brand’s business goals. You can either be in charge of a whole social media team or just be hired as a one-person team, depending on how big the brand you are working for is.

Social media managers work with companies in various fields. Brands in the industries of food service, fashion, hospitality, travel, and any other business that needs an online presence would likely have a social media manager position. The extensive environment of this profession lets you choose the industry or industries in which you excel. Next up, let us have a rundown of the skills that you will need as you sign up for this position. You must have them to accomplish every task as a social media manager.

Skills Needed to Become a Social Media Manager

Every job requires a certain set of skills to get the job done. If you lack any of these, you might encounter difficulties on the job. Outlined below are the key skills needed to become a social media manager. Focus on these skills to exude an air of competency.

Great Communication Skills

This goes hand in hand with having impeccable grammar and spelling. One must have excellent writing skills to perfectly convey the brand’s message on social media posts. This also includes building rapport with your audience by responding to their comments and direct messages. A great communicator exudes professionalism and customer care which your target audience will love. This skill is what will draw in more followers for your brand.

High Level of Organization

Managing a brand entails a lot of responsibility. Developing a brand personality, creating and implementing a marketing strategy, and coming up with content are just some of the things a manager has to do. If you aren’t organized, then you cannot accomplish everything on your plate. Using social media management tools can help you with these tasks.

Creativity

Creating the brand’s persona and voice falls on the shoulders of the manager. You have to have the creativity to come up with a convincing personality that your customers will come to love. Also, all marketing campaign ads have to be catchy and in character with your branding. It is up to you as the manager to keep all these in line with the content strategy.

Good Time Management

A single brand usually has multiple social media profiles to gain more reach. It is essential that social media managers are aware of the best times to post on different social platforms. This ensures that your posts will have the most social media engagement.

How to Become a Social Media Manager?

The road to becoming a social media manager is not a one-way street. You can try different paths to get to your goal profession. Follow these tips to become a social media manager.

Get a Degree or Certification

There are reputable online schools that offer courses on social media marketing. If you have the cash to invest in this, then it’s worth it to enroll in one. They will provide materials and step-by-step instructions for easy understanding. You will also receive a certificate that goes well under your belt when applying for a job. Some institutions also form partnerships with companies, and they will assist you in entering the marketing team of said partners.

Do an Apprenticeship or Training

If you know someone already working in the field, you can try asking for an apprenticeship. Shadow your mentor as he does his daily job as social media manager. Someone experienced is also a great source of practical knowledge as they show you the ropes.

Study Social Media Marketing on Your Own

If you are not willing to spend on formal courses but also don’t know anyone with experience, you can opt to study it on your own. The internet is full of useful resources that you can consume at your own pace. You can also observe the relevant content on the social networks of your favorite brands. See what type of marketing and social media trends work.

Once you are equipped with the skills and knowledge needed, it’s time to gain some experience. Create a social media profile and try to build a following by applying the techniques you have learned. It will be a great addition to your online portfolio if you succeed in doing this. This will help you land your first job easily.

Just Do It

If you have the skills, creativity, and drive to help brands grow, then the social media manager job is for you. We have given you an easy-to-follow guide to help you along the way. As the famous brand’s tagline says, “Just do it.”