With over 2 billion users, YouTube might be one of the best places to promote your content but is this also true for podcasts? Can you and should you use YouTube for podcast videos, and if you decide to take the plunge, how to maximize the effects?
Well, if you are wondering the same thing, we have all the answers in one place.
Today we are going to learn everything about podcasts on YouTube and why they can make your channel grow. This is one of the best ways to increase monetization and reach an audience across all platforms.
So, if you are ready to get started and make video content for YouTube even with your podcast keep on reading, and let’s dive right in.
And when you’re finished, take a look at our other YouTube guides:
What Is a Video Podcast?
The video podcast is just another format for your usual audio podcast but with some kind of video added. This might sound strange if you are used to classic audio podcasts and don’t feel comfortable in front of the camera, but don’t worry, we have all the tips and tricks you can use to make the best podcast episodes.
YouTube is an amazing platform to promote your content and even make a career but you can’t upload MP3 files, so everything has to be in video format.
This video element can be anything from a static image to a real show while you present your podcast. There are even some creators that love to make interviews at long distances and use the opportunity to create amazing podcasts with another host.
Why You Should Start a Video Podcast on YouTube?
Creating content for YouTube will allow you to expand the target audience and reach so many people because millions of users scroll through this video platform each day.
It’s easy to see why it would be a good idea to post podcasts on YouTube, but in case you need additional motivation to grow your channel, here are a few facts to think about:
Massive Audience
YouTube is by far one of the most popular platforms in the world, so it’s only logical to use that expanding market to promote your podcast and content.
While the competition might be fierce, there is no other place that will offer you so many people and listeners in one place. It’s an amazing opportunity to take your website and podcast to another level and reach people who would never see or hear your content otherwise.
Increased Engagement
Another great thing about YouTube is the opportunity to engage with your audience in the comments. Most podcasts are very thought-provoking, and added video content will only increase the interest of the listeners.
By using the comment section, you can make not just one great podcast video but also invite people to subscribe and follow you on other platforms. This will help you gain more followers and increase the traffic on your website.
Monetization
Content creators have bills to pay, and YouTube will offer some additional monetization options that will complement your podcast career. You can use ad revenues in the beginning, and as your channel grows, so will the opportunities for different engagements.
There are many ways to make money on YouTube or even make premium content for paying listeners. The possibilities are endless.
YouTube Analytics
YouTube SEO and analytics are one of the best on the market, and by using those tools you will have a better idea about how your podcasts are performing. This will give you the best opportunity to optimize your content and reach your target audience fast.
How to Start a Video Podcast on YouTube?
Once you are ready to create the best podcast video for YouTube you need to follow our step-by-step guide. This will help you boost your views and engage the audience with minimal effort on your part.
Keep in mind that it might be unusual to go on YouTube and share your podcasts, but you already have the majority of work done, it’s all presentation from now on.
Here are a few suggestions:
Choose Your Setup
As every good content creator knows, audience on YouTube and other social media platforms are very visual, so you need to make sure you are choosing the best setup for your podcast.
It can be anything from a static image to an elaborate background, but keep in mind that the video still needs to be focused on high-quality audio and great text. Here are a few options when it comes to setup:
Static image recording
Many people who are new to YouTube podcasts will start with the static image during the recording. While this is not the most engaging content, it can be a great place to start your career.
There are many places online where you can get great photos to add to your background. Just make sure to add your name, website, and other vital information to boost your content even more.
In-studio recording
Once you get more comfortable in front of the camera, you can create a mini studio and record your podcasts there. This undertaking will require more equipment, but to begin with, you can always use your headphones and your smartphone.
Add equipment as you go so that the quality of the video files and audio become better over time. This is important for platforms like YouTube where the high-quality is expected if you want to grow your channel.
Remote interview and screen recording
This type of podcast is becoming increasingly popular in the last few years, and it’s not surprising, considering how interesting and engaging it can be to have multiple podcast hosts.
You can use Zoom and some of the basic equipment to make great interviews and screen-record for the ultimate and fun video podcast.
Capture the Podcast Episode
Depending on the type of set and podcast you want to create, you need to make a solid plan before you begin recording. Find the best angles, light and make sure you have some kind of script ready.
Most of the time it will take a couple of tries and some editing to make the best content, but this will become second nature when you get used to the camera and showing your face.
Experienced podcasters can shoot an entire podcast episode in one go, but it’s OK to take your time and make a few stops along the way.
Edit the Video
The audio podcast and video podcasts are completely different when it comes to editing and publishing. Both require high-quality audio files, but when there is a video involved you have to take some extra time to make it perfect.
There is numerous video editing software on the market like that will enable you to get the best video recording to go with your audio.
You should also consider adding some podcast music that will fill up the gaps and make the content more interesting.
Pick the Best Thumbnail and Title
The visual element is extremely important for platforms like YouTube and this is one of the reasons why it’s not encouraged to use a still image, but you will need one perfect for the thumbnail.
Since YouTube is the second most-used search engine in the world, choosing the right title, description, and other SEO-related words you are pushing your content in the right direction.
Publish Your Podcast
Once you are happy with the sound quality and the overall look of your podcast, you are ready to hit that “Publish” button.
It might be terrifying to start this path in your career, but on the other hand, it will open so many opportunities and doors that will allow you to expand your business and even earn more.
Promote Your Video
Publishing the best content is not the end of the road, because you need to make sure you are promoting it on every social media platform. This will add to your credibility as a content creator and allow you to grow your channel organically.
Sponsors are more likely to look into your channel and invest in your content if you are present and active on all platforms.
Video Podcast Equipment
Now that we are familiar with the basic concept of video recording, you might be wondering how much you need to invest in equipment and which one is the most essential.
Since YouTube is all about high-quality content, you need to consider these few additions:
- Tripod – Even when you are starting the video podcast career, and you are using your phone to record, you should invest in a tripod. This will give a bit more polished and professional feel to the entire set, considering the video will not be shaky or blurry.
When you move on to more expensive cameras, tripods are still a very important feature that most successful video-makers have.
- External microphone – It should go without saying that you can’t use the built-in microphones, and you need to invest in a high-quality external microphone. Using your headphones might be fine in the beginning, but as your channel grows, you need to consider an upgrade.
With a high-quality microphone, you should also use a POP filter and boom mount to make the audio quality the best possible.
- High definition camera – Since we are not talking about audio-only podcasts you will probably need a high-definition camera as well. The good news is that you can now find amazing cameras that will not damage your budget and still will be able to create good video quality.
Equipment is essential, but the most important thing about podcasts is the content, so make sure you are writing your ideas down and make a proper plan for the entire episode. Even when podcasts have some great and creative mistakes, it’s good to have a plan to come back to.
Starting a Podcast on YouTube: Mistakes to Avoid and What to Do Instead
Starting a podcast on YouTube is exciting and can be a bit intimidating, so make sure to stay clear of the mistakes we are going to mention and get your career on the right path from the start.
Avoid Static Images
Although some successful podcasts do have just a static image, chances are that this is not the best approach for YouTube as a visual platform. If your audience wants to be entertained all the time, you will need to go for a full-video content and incorporate it in your perfectly written podcast;
Invest Time in Editing
One of the biggest mistakes many beginners make is to auto-publish their podcasts to YouTube and hope for the best. While we agree that posting anything is better than posting nothing, you need to make sure the whole project is great each time you post.
This means audio, video, and editing quality are all important.
Don’t Be Passive
Publishing the YouTube podcast is only the beginning, and you need to avoid being passive and leaving your content to the mercy of the audience.
Instead, you need to make sure you are promoting every video and podcast you create, engaging with the viewers in the comments, and boosting your ratings with great keywords and SEO.
This will help your content reach a wider audience and enable you to expand your influence. Considering billions of users are on YouTube it’s the perfect opportunity to grow your channel and earn more money as a result.
Final Thoughts
At the end of the day, having an amazing podcast is already being successful, but taking it to platforms like YouTube will propel your career in the right direction. Now that you are familiar with all the ways you can create and enhance your video podcasts, there are no limits to your favorable results.
Take your time and start creating high-quality content from the start, and keep in mind that the promotion of the videos is equally important. This means you need to stay engaging and present on all social media platforms to be able to compete with some of the best content creators out there.
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