As the second-largest search engine globally, YouTube poses an excellent opportunity for people to be seen and heard. Gaining new subscribers and an audience that will love your videos takes time and research. Having the correct information on how to grow a YouTube channel is essential, and we’re here to teach you the proper practices and strategies.
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When you start to grow your YouTube audience, it’s a long process that takes commitment. You will create and expand a community as long as you know the right tips and tricks. Below, you’ll find some of the best tips on how to grow your YouTube channel:
If you want to know how to grow your YouTube channel, then it’s important to start off strong. Below, we’ll give you some of the top tips for starting an excellent YouTube channel.
We see so many queries saying, “I want to grow my YouTube channel, but I don’t know how.” If you want to grow your YouTube channel into something you can be proud of, it starts at the beginning.
That starts with choosing a channel name. The perfect name should:
For example, let’s say Mike is starting a channel about growing your YouTube channel. His brand name is Channel M. He could go for something really simple, like Channel M, or he could go for something like Channel M: YouTube Channel Growth.
While the first is easier to remember, the second lets viewers know exactly what the channel is about. Either way, keep it as short and informative as possible.
If you want consistent YouTube channel growth, you need to post consistently from the very beginning. It’s important to have a posting schedule for what you’re going to post and when. For example, you could say that you’re going to post a short every Monday, a full-length video every Wednesday, and another full-length video on Saturdays.
Consistently sticking to a schedule allows your viewers to wait in anticipation for your next video and will help your YouTube channel grow. The algorithm also rewards faithful posting.
With YouTubing, as with anything, consistent growth is important. One way to do this is to slowly improve your videos each time you make one. Experiment with possible improvements, and make frequent small changes. Making major changes may scare off faithful viewers, but slowly improving gives them time to adjust.
Search Engine Optimization (SEO) is one of the essential factors when trying to grow your YouTube audience. It plays a significant role in how the algorithm sees your videos, and how many people it presents them to.
Here are some of our top tips for optimizing your YouTube videos for SEO:
Since YouTube is a search engine, you have to research valuable keywords. Next, you need to include those keywords in the title and description of the video. Numerous tools will help you find good keywords that are trending and within your niche.
As an example, let’s look at this video by Google (the parent company of YouTube). In this video, they are discussing the benefits of Gemini, their AI model. At the time that they posted the video, both the terms “AI” and “Gemini” were fairly common search terms. In fact, they still are today.
By incorporating these keywords into the title and description, they made it easier for both users and the YouTube algorithm to understand what the video is about. You want to use the keywords naturally, as you would when talking, not excessively.
Another excellent way to help boost your YouTube videos is to enhance your keyword-rich descriptions with the addition of links. Let’s look at the description of the same video mentioned above.
Here, Google has incorporated keywords like Gemini. However, they’ve also linked to additional relevant information like the blog post about Gemini, and the in-depth information sheet.
If you’ve mentioned any products in the video, it’s also a good practice to link to them. In short, any links that you add that give value to the watcher (without spamming them with links) are bound to help grow your YouTube channel.
Another excellent linking option is to link to key moments in your video, as with this video about Hacking Google (By Google). It helps people to quickly and easily find parts of the video that may be of interest to them.
As with the video descriptions and titles, your channel gives you the opportunity to set certain keywords and phrases that help describe what your channel is about. This is an excellent way to boost your channel’s SEO and help people know what you’re about.
You have a 500-character limit but try not to list more than 7-10 keywords.
To set your tags, simply open YouTube Studio, go to settings and click on the channel. Place your tags in the keyword box provided.
Creating video playlists will keep your content more organized and your viewers happier. It only takes seconds, but many creators don’t realize that it can help them gain YouTube subscribers and boost their engagement.
The more videos you create without grouping them in playlists, the harder it will be for people to find what they need on your channel. Once you start making playlists, you’ll see an increase in views on many of your older videos. This is a feature that helps you collect the content into categories. It will be much easier for YouTube to show your content to people searching for that specific category.
All successful YouTube channels have playlists that capture the attention of users for a much longer time. The goal is to stimulate your subscribers and viewers to watch more of your videos instead of just one. One-time users are not as beneficial as people who will get hooked and watch numerous videos. So, your goal is to keep them engaged by recommending more potential content.
Research has shown that the human attention span is shrinking. On average, they’ll only focus on one thing for around 47 seconds. One way to take advantage of this and boost your YouTube growth is to make shorts.
If you make enough shorter videos, you might capture the attention of potential viewers and attract them to your longer content.
If you’re saying, “I still want to know how to grow my YouTube channel,” we have even more tips and tricks for you.
Recording videos in advance will help you adhere to your strict posting schedule. Not only will it reduce your stress load, but it will also give you time to create higher-quality videos.
Viewers hate watching videos with shoddy editing. One of the best things you can do to ensure consistent YouTube channel growth is to either become an excellent editor or hire someone who is. Your videos will be much easier to watch if they’re edited well, meaning more people will watch them.
Incorporating chapters or timestamps into your video descriptions will help viewers find the parts they want to watch quickly and easily. If the videos are more accessible, they’re more likely to watch them than they otherwise would be.
Having great thumbnails is one of the best ways to catch the attention of potential viewers. Ideally, a good thumbnail should give the viewer an indication of what the video is about. It can be a custom-selected snippet from the video, or you can design one on another app. Either way, good thumbnails are essential.
Take this thumbnail from Google, for instance; it’s eye-catching but still lets potential viewers know exactly what the video is about.
YouTube has provided some great analytics tools for creators to use. There’s also a vast array of different external tools that you can use to help analyze video performance.
By keeping track of your analytics and watching how different changes you make affect video performance, you can adjust your video creation strategy for better results.
Speaking of performance, let’s take a look at watch time, which is one of the most important metrics on the platform.
Watch time is the time that YouTube users spend watching your videos. The longer they spend on your channel, the more you’ll convince YouTube that you’re producing quality videos. This will help your engagement, the YouTube algorithm will rank your content higher, and you will perform better overall.
Making long content doesn’t mean that all your videos should be long from now on. On the contrary, you should value quality over quantity. If there’s a story that needs to be told in the span of half an hour, do it! But when you have a topic that only requires a five-minute video, that’s fine, too. The video should be engaging, informational, and without filler content to retain the viewer’s attention.
Promotion is vital when you want to grow either a business-related or a personal channel. That’s why there are so many people searching for “How to promote my YouTube videos.” There are numerous ways to advertise your content; all you need to do is take the time to research them. Here are some of the best promotion methods.
Giveaways and contests can help grow your YouTube presence. People love getting stuff for free on any platform. But what’s the point? A contest or giveaway encourages people to subscribe to your channel, share your videos, like, and comment.
For best results, ensure that the rules are simple enough so that everyone can follow them. Most creators ask viewers to like, comment, and subscribe for a chance to win.
You also need to ensure that the prize or giveaway is relevant to your niche (on-brand). The purpose of contests is to attract faithful followers and niche-related audiences. The best way to do this is to give away something that your target audience will be most interested in. Giveaways tend to give instant results, but most YouTubers notice a loss of followers and subscribers once the contest or giveaway is done.
Giveaways shouldn’t happen too often but are a good tool to use once in a while. Also, keep in mind that every contest you organize should abide by the YouTube contest rules.
Remember to cross-promote! Linking to your other social media profiles, such as Instagram, Twitter, Pinterest, and Facebook, will do your channel so much good.
How you promote depends on the social media platform. For example, you can add stories on Instagram with short excerpts from the video or sneak peeks from the video-creation process (your filming room, the equipment, and more). Also, include a swipe-up link that will take your Instagram followers directly to the YouTube video. This will take only minutes, but you’ll eventually gain new followers from other platforms.
The good old call to action is another way to promote! By telling people to like, comment, and subscribe, you’re encouraging them to take action, and some of them really will.
Don’t underestimate the power of this feature because it can be extremely useful. People will often love the content of the video but forget to like it or leave a comment. By mentioning that they can support your work with a like or a share, you remind them to take action.
At one point, you should consider paid promotion. YouTube ads will monetize your channel while also attracting a new audience. There are certain boxes you’ll need to tick before you can become a YouTube partner and use paid promotion via ads.
Once you’re a partner, you can choose one of the many ad types, such as video discovery ads, bumper ads, sponsored cards, and more. You can also advertise an old video or film a new one to promote. Both ways have benefits and drawbacks, so it’s primarily up to you to decide.
Asking for help from professionals is one of the smartest things you can do when you want to grow your channel. Not everyone is a social media specialist, and things can get quite challenging, even if you do your best to learn.
Thankfully, our dedicated TubeKarma team is available to focus on providing you with organic subscribers who will engage with your content and genuinely love what you post. Our goal is to get familiar with your target audience, get in touch with the right people, and help you build a faithful following.
Our research is supported by the Mother/Child method and AI technology. Using these techniques, we focus on the right demographics to discover people who will watch your videos and become a part of your community.
Buying instant subscribers is never a good idea. That’s why you should ask for help from professionals who will grow your channel organically. The TubeKarma team will assign you an account manager, be available for you 24/7, and even help you monetize your content.
Why Wait? Try our free trial today.
Videos are more popular than ever, so starting a YouTube channel in 2024 sounds like a perfect idea. If your goal is to grow your YouTube channel, you’d better start working. Getting more subscribers and views will take some time, but the right moves will take your business to a whole new level.
Some essential things to keep in mind when trying to build your YouTube audience include optimizing your content, promoting your channel, connecting it to your other social media platforms, and researching the right keywords. There are many other things you can do to help improve your channel’s effectiveness, which brings us to the following questions.
Absolutely! YouTube is still one of the most popular search engines, and you can start and grow your YouTube channel successfully in 2024.
To grow your YouTube channel successfully in 2024, YouTube suggests doing the following: